LoginCrypto fraudsters fake celeb backing
Social media used by investment scams to promote false celebrity endorsements
Posted 18 May 2018 | JoTS Online
Content Tags: Updates|Crime|National
UPDATES: Fraudsters are exploiting celebrity endorsements and social media to promote bogus cryptocurrency investments, using familiar faces to build false credibility and persuade consumers to part with substantial sums.
Using celebrities to pull in more customers is nothing new. The advertising method dates as far back as the 1760s when Stoke-on-Trent-based pottery producers Josiah Wedgwood and Sons (known now as Wedgwood) were appointed ‘potter to Her Majesty’. The company has used its royal endorsement to imbue its products with a sense of prestige, especially to buyers abroad, with the business continuing t...
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