LoginSticking to your pricing principles
Is the new guidance on pricing practices still too principles-based to be practical?
Posted 12 May 2018 | JoTS Online
Content Tags: Analysis|Retail|National
ANALYSIS: Pricing law relies heavily on principles rather than rigid rules. This feature examines how traders, regulators and guidance bodies interpret fairness in practice, and why inconsistent price presentation can damage consumer trust.
Regulations governing markets are often vague, in order to allow enforcement officers at local and regional level to interpret the rules pragmatically. While the EU and the UK Government have increasingly moved towards applying that theory, it can allow for abuse and mismanagement of the guiding principles by market participants, and creates the need for up-to-date guidance from industry bodies...
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