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The dangers of disloyalty


Traders’ efforts to entice new business can create problems for enforcement

Richard Young

Posted 07 January 2021 | JoTS Online


Content Tags:  Opinion|Consumer Goods and Services|National


OPINION: A personal reflection on consumer loyalty argues that businesses earn lasting trust through consistent standards, while poor service and complacency can quickly undermine even long-established customer relationships.

They say turkeys won’t vote for Christmas. In my house they might have, because my mum’s sense of consumer justice ensured that any poultry products to be readied for our big day would have had the sort of pre-prandial lifestyle to which Melania Trump would aspire. We once received a sub-par bird from the local supermarket where she shopped every other day. The poultry manager, fearing for his ...

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