LoginInterview: Professor Kathy Hamilton
Why vulnerability affects us all, and how trading standards and academia can help each other
Posted 22 March 2022 | JoTS Online
Content Tags: Analysis|Academic Research|National
ANALYSIS: Consumer vulnerability is shaped by far more than age or income. Professor Kathy Hamilton discusses transformative consumer research, the social and structural factors that create vulnerability, and how this evidence can help trading standards develop more effective, consumer-centred interventions.
Professor Kathy Hamilton is a member of the Department of Marketing at the University of Strathclyde. As co-author of the 2016 publication Consumer Vulnerability: Conditions, Contexts and Characteristics, she literally wrote the book on consumer vulnerability and her research examines, among other things, the relationships between globalised consumerism and social exclusion.
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