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Why fair pricing matters


Instilling consumer confidence through fair play is a vital part of a healthy economy

Richard Young

Posted 06 June 2022 | JoTS Online


Content Tags:  Opinion|Retail|National


OPINION: A chance purchase in central London becomes a reminder that fair pricing is about far more than value for money. From behavioural influences to consumer vulnerability, this argues that transparent, honest pricing remains fundamental to consumer protection.

Going into a shop, especially if you have children, can sometimes be an overwhelming experience, even more so if you are unfamiliar with the products on offer. If a consumer is approaching a purchase from a position of vulnerability – as we all do from time to time – this is particularly true.

Recently I went into London to visit The National Gallery with my nine-year-old boy wonder, Achi...

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