LoginFake reviews and drip pricing banned
Potentially misleading online practices are to be outlawed as part of the DMCC Bill
Posted 24 January 2024 | JoTS Online
Content Tags: Updates|Consumer Goods and Services|National
UPDATES: New consumer protection reforms will outlaw fake reviews and drip pricing, strengthening enforcement powers and giving shoppers clearer, more transparent pricing information.
Online fake reviews and hidden charges – also known as ‘drip pricing’ – are to be banned under new rules in the Digital Markets, Competition and Consumers (DMCC) Bill.
The legislation, which is expected to come into force in the spring, follows a Competition and Markets Authority (CMA) consultation into potentially unfair business practices.
Drip pricing involves a consumer being gi...
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