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Unit pricing on Tesco Clubcard deals


Tesco will include unit pricing on its Clubcard offers following criticism from Which?

Richard Young

Posted 21 February 2024 | JoTS Online


Content Tags:  Updates|Retail|National


UPDATES: Tesco will introduce unit pricing alongside Clubcard offers after criticism that shoppers could not easily compare value, following pressure from Which? and concerns over compliance with consumer protection law.

Supermarket giant Tesco has announced that it will begin displaying unit pricing on its Clubcard deals in-store and online following criticism that the omission could be in breach of consumer protection law.

Consumer group Which? had previously called attention to Tesco’s practice of not displaying unit pricing on Clubcard offers, saying it could be considered a “misleading practice” unde...

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