LoginRetailers sign greenwashing pledge
ASOS, Boohoo and Asda have agreed to change their marketing of 'green' products
Posted 27 March 2024 | JoTS Online
Content Tags: Updates|Retail|National
UPDATES: ASOS, Boohoo and George at Asda have agreed legally binding undertakings following a CMA investigation into greenwashing, committing to clearer environmental claims and tougher standards for marketing sustainable fashion ranges.
Fashion retailers ASOS, Boohoo and George at Asda have signed undertakings to only use accurate and clear claims about the environmental credentials of their products following a landmark investigation by the Competition and Markets Authority (CMA).
The regulator launched its investigation into the retailers in July 2022, having identified possible examples of ‘greenwashing’ — the practic...
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