LoginUse of celebs in scam ads on the rise
Bogus ads using fake celebrity endorsements are a growing trend, the ASA has warned
Posted 17 February 2025 | JoTS Online
Content Tags: Updates|Crime|National
UPDATES: The ASA has revealed a rise in scam adverts using celebrities, public figures and AI-generated deepfakes, with cryptocurrency, investment, slimming, travel and fake retail offers among the main threats.
Adverts for cryptocurrency, investment and slimming scams featuring public figures including Keir Starmer, Dua Lipa and King Charles were among those referred to the Scam Ad Alert System in 2024, the Advertising Standards Authority (ASA) has revealed.
The ASA runs the Scam Ad Alert System to ‘complement and enhance the work already being done by digital advertising and social media platfo...
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